Advancement in the Value Chain
Co-location is established. But how does a data center operator move up the value chain?
BULK Infrastructure is a publicly listed Nordic developer and operator of data centers, fiber networks, and industrial properties.
We evaluated various business models for BULK in the IT and cloud infrastructure sector and refined the market positioning.
In workshops with management, we analyzed options such as private cloud infrastructure and financing models for clients. We validated the value proposition through discussions with customers and stakeholders.
Results:
Business model analysis
Financial models for various options
Sales and marketing materials
Target group and market potential analysis
Value proposition validation with market participants